Brands
Companies I've worked for
Leading organisations where I built and scaled marketing.
Advertising platforms operated at scale
Twenty years growing businesses through measurement and brand-scale performance — now paired with hands-on agentic AI automation.
I'm a numbers-driven digital marketing leader. I've managed advertising at scale — millions of euros per month in biddable media — against hard business KPIs, end to end, from strategy to execution, building the tracking and measurement systems that let campaigns scale sustainably.
In recent years I've added something few marketers have: I design and build agentic AI automation. As a non-developer, working in a vibecoding approach, I orchestrate multiple AI models and connectors to turn manual processes into automated pipelines — applied to marketing, analytics and operations.
The result is a rare combination: brand-level performance and measurement, plus the ability to build AI systems that do the heavy lifting.
Plan and coordinate ~€600K/month of advertising across multiple partners, steering on business KPIs: margin (>33%), revenue and cost per lead.
Led a team of 9; €6M+/month of media across Google, Amazon, Meta, YouTube and TikTok. Scaled e-shop ROAS from 1 to 6; ran 14 flagship launches; recognised by Google for Samsung's best product launch (Galaxy S22).
Evaluated ~200 startups/month, mentored 15 Google Partner agencies and acted as internal product trainer.
Co-founded the company and led the biddable media team.
Leading organisations where I built and scaled marketing.